HTTPS as a ranking signal

Google has been talking about making SSL a ranking factor since 2014 with the latest update of Chrome. Google will start calling out none HTTPS site as unsafe.

This is from the Google Blog

Webmaster level: all

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
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In the coming weeks, we’ll publish detailed best practices (it’s in our help center now) to make TLS adoption easier, and to avoid common mistakes.

 



Here are some basic tips to get started:

  • Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out our Site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

 

If you do not have SSL on your site now is the time to do it